Our History

Who we are
YuluBags is much more than a bag brand: it's a living tribute to Florentine art and the Italian artisan tradition. Founded by Luca Alessi, a true Florentine with a deep connection to his hometown, YuluBags was born from the desire to celebrate and share the timeless beauty of Made in Italy with the world.

The meaning of the name YuluBags
The name YULU embodies the most intimate and personal essence of the brand.

  • YU are the initials of Yuri , the founder's son

  • LU are the initials of Luca , the founder himself
    A symbolic union between father and son, representing the bond between generations, between past and future, and between tradition and innovation. Each YuluBags bag carries with it this story of love and continuity, reflected in the care and dedication with which it is crafted.

Our story
The YuluBags project is rooted in Luca's family history. As the son of artisans who produced handmade hats in the 1980s and 1990s, he inherited a passion and respect for craftsmanship. After years of experience in retail, Luca decided to breathe new life into this legacy by launching a collection of handcrafted bags inspired by the elegance, quality, and spirit of Florence.

Our philosophy
YuluBags stands out for its ethical and direct production and sales model: from the hands of our artisans directly to you , without intermediaries. This approach allows us to guarantee the highest quality at an affordable price, enhancing every stage of the production process and reducing unnecessary costs.

What we offer
Each YuluBags bag is unique, handmade by expert Florentine artisans using only genuine leather and high-quality materials. Our collection ranges from classic styles to more modern designs, always maintaining the value of craftsmanship.

  • 100% genuine leather Made in Italy

  • Designs inspired by tradition and revisited in a contemporary key

  • Ethical and sustainable production

  • Direct online sales with fast shipping throughout Europe

Our mission
We want to bring the beauty and value of handmade goods back to the forefront of the fashion world. Every YuluBags bag is designed to last, accompanying its wearer through every moment of the day with style, elegance, and authenticity. We are ambassadors of the Italian artisan tradition and believe that true luxury lies in quality, not price.

A journey between passion and style
Choosing YuluBags means entering a world of passion, craftsmanship, and history . Our bags tell the story of Florence, its timeless charm, its scent of leather, its workshops. They speak of skilled hands and a love of beauty that knows no age.